Lidl about to sell self-tests to screen for Covid-19?

To stand out from its main competitors, Lidl relies above all on its versatility. In this period of health crisis, the group could soon sell self-tests to detect Covid-19. But for the moment, the orders are also at a standstill. MCE TV reveals everything to you.

Lidl makes its consumers happy

Over the years, Lidl has become one of the favorite stores of the French. To build customer loyalty, the group relies only on quality products.

In addition, low prices are always in order. If you are looking for bargains, Lidl will always make you happy.

Between food, clothing or even high-tech products to name a few, you will always be spoiled for choice. On the Web, marketing teams are constantly revealing new promotions or upcoming items.

With the approach of the end of year celebrations, Lidl has also released the heavy artillery to satisfy its customers. To date, countless recipes from the discount giant are to be discovered to delight your taste buds this holiday season.

“Who said croque-monsieurs weren't festive? Find our easy recipe for mini croque-madames for a quick and gourmet appetizer or appetizer for your end-of-year celebrations, ”we can read via the group’s latest Instagram post.

But also: “The ingredients can be found tomorrow in our supermarkets, and the complete recipe on Lidl-Recettes.fr. Needless to say that Internet users were all delighted. Versatility is also one of the strengths of the brand. And you will see, the brand thinks big!

Self-tests soon available in stores?

For several months, the health crisis has impacted our daily lives. To counter the pandemic, all means are good!

Barrier gestures, new measures taken by the government… Not to mention the daily use of hydroalcoholic gel and masks.

In this pandemic period, Lidl would in turn like to market self-tests to detect Covid-19. Just like Leclerc.

Thus, pharmacies would no longer be the only ones on the market! This Tuesday, December 21, 2021 on the set of BFM Business, Michel Biero, the executive director of purchases and marketing Lidl has also made some confidences on this subject.

A few days before Christmas, many French people bought self-tests to detect Covid-19… Because of the Omicron variant, caution is required. Above all, Michel Biero wishes to “respond to consumers”.

With “thousands of tests performed every day”, it is certain that demand will only increase in the months to come. However, Michel Biero denies wanting to "make money".

In addition, Lidl will also offer self-tests at "cost price". "For the moment, we do not have the right to do so, so I did not order any, knowing that I may not be able to sell them", he also analyzed.

For him, it "would be good for the French in the same way as the masks". “There are manufacturers in France. We can get some fairly quickly if necessary, so if Mr. Véran authorizes us to sell them, we will most likely order some,” concluded Michel Biero. To be continued…