Olivia Borlée and Elodie Ouedraogo, athletes who have style!

Remember.In 2008, Olivia and Elodie won together the silver medal at the Beijing Olympics in the final of the 4 times 100 meters.In 2016, it was the ultimate consecration with the gold medal.It was then that our fashion champions start their sporting retirement by launching their Lifestyle and Sportwear brand: 4254.

Their primary desire?

Mix sportswear with those of everyday life.Dedicated to women, their lines of clothing that is both technical and fashion sells in twelve countries around the world as in the Netherlands, Ukraine, Dubai, Russia…

Bold and determined, Olivia and Elodie draw the attention of magazines like Grazia, Le Figaro and Vogue.In 2019, this Belgian shock duo confronted American buyers by participating in their first fair in New York, cradle of urban sportswear.

"International, when we say that we are a Belgian fashion brand, it has a very strong impact and it really allows us to open doors.I learned to have this pride of Belgium outside the sports fields and continue to wear the colors in the fashion world, "explains Olivia Borlée.

Return to Belgium where Olivia and Elodie become the leading figures of Activewear.They even become the faces of an exhibition inaugurated in Hasselt in June 2021 at the fashion museum.

Today ?Nothing stops the champions launched in the rebranding of their brand: 4254 becomes arun.

Their priority: to make the production of clothing more ecological, more ethical.Each year 10.000 pieces are produced in Belgium, Tunisia and Portugal.Their lycra t-shirts are made from recycled plastic bottles.Innovative, stylish and design, the brand's success is such that a certain Kim Clijsters even decides to wear their outfits in competition.

"We are super proud ... It was Kim who contacted us to tell us that she wanted to continue defending Belgian colors on the grounds but also via fashion and our brand."Confides Olivia.

The young athlete Camille Leu, seduced by their line and their approach, agrees to become their ambassador.

Thanks to Camille and other athletes like Hanne Claes, UNRUN is now found at the Olympic Games.For the time being, Olivia and Elodie are already working at their next collection by caressing the dream of seeing one day, one of their ambassadors win an Olympic medal dressed in arun ... "The Sky is the Limit" concluded by smiling Elodie.

To discover this episode of the Belgian Histoires, go to the UN on Friday December 24 at 5:40 p.m. as well as in replay on Auvio!