Social media, source of influence and main inspiration of Japanese Gen Z

(Etx Daily Up) - Is this the end of trends?Difficult to believe, and yet a new study reveals that they no longer interest the youngest in Japan, who prefer to dress according to their loved ones, the design, what they plan to do during the day, or, of course, social networks, rather than brands or trends of the moment.Fashion would ultimately become more a means of communication than a way to assert your style on a daily basis.

The Japanese company Shibuya 109 Lab became interested in the relationship that the young generations with fashion maintained, questioning 205 people, 85 young men and 120 young women, aged 15 to 24 and affiliated to its network.Almost three -quarters of the respondents (71%) clearly showed that brands no longer had the same weight in the choice of the fashion articles for the youngest, the latter agreeing that they hold it today 'Huch more counts for the benefit of their own tastes or their personal style.

And if we talk about style, you should know that young people no longer assign a single and unique today, but several.Gothic, bohemian, rock, or inspired by k -pop, style is multiple today and is not enough - or more - to define the tastes of a person, or more precisely of a young man from the gen z. More than a quarter of men (28%) and almost half of women (44%) alternate clothing styles, testifying to a lack of interest in trends.As such, the male sex favors relaxation (59%), the 'clean and sophisticated' style (25%) and streetwear (22%), while their female counterparts prefer the "casual girly" (30%),and the "casual boyish" (27.5%).

Proof that the trends seem outdated for this generation, more than two thirds of the respondents (67%) let that they choose and coordinate above all their (s) depending on where they spend their day,Before taking into account the tasks or activities they will have to accomplish (54%).But this young generation also pays attention to the outfits carried by their friends (31%);The idea is to grant their style to that of the latter.Note that the style of Japanese gen Z is also based on a diagnosis found on social networks and which allows you to find the clothes best suited to your morphology to have the best possible look once photographed and posted on the networkssocial.

Unsurprisingly, social networks also play a preponderant role in inspirations.When they need fashion information, more than eight in ten respondents turn directly to Instagram, when 40% connect to video streaming services, and 34% to Tiktok.