Beauty innovation: this organic & French deodorant is made of… wood!
At the heart of our bathrooms, healthy products swarm en masse.The toiletries are transformed into an Eden garden, the drawers mutate into a fragrant orchard and the cupboards spread fruity scents.Red lipstick with raspberry seed oil, flower -based serums, seaweed, crunching toothpaste ... Welcome to the lush jungle of crude cosmetics.The packaging tinged with doubtful ingredients face ferocious opponents.In the shelves, a green paradise is sketching.
Unlike their artificial counterparts, these transparent products promise speeches without wooden tongue.In this Le Feuillu kingdom, an innovation stands out.This is Bôstick, a zero waste deodorant, infinitely rechargeable.In its beech envelope, this jewel made in France contains a tasty cocktail of benefits...For the body and the planet.Discovery.
The bathroom matt in green paradise
To assume a day to the frantic pace, cash in untimely sweats and preserve the freshness of our clothes, we cut deodorant almost mechanically.Behind their steel adornment or under their plastic dressing, these anti-transpirants sometimes hide astounding components.Aluminum salt, parabens, cyclopentasiloxane, ethanol, ethyl alcohol ... these suspicious and unpronounceable names that swarm on labels immerse us in the explosive-chemistry-chemistry courses.
Despite their bewitching perfume and attractive packaging, these hygiene products with catchy slogans no longer attract.To preserve their health, consumers picking sustainable alternatives and cultivating their responsible soul.In the cosmetic anthill, we see a bouquet of bushy solutions born.Now the brands play Green superheroines.They fly to the rescue of our martyred land and our irritated skin by concocting youth potions without artifices.
Bôstick, a multifunction responsible deodorant
A rain of organic products, managers, wild, rechargeable or solid floods our bathroom.But with regard to deodorants, brands are struggling to start a change.On this perilous terrain, Bôstick is doing well.This deodorant, imagined by Maxime Debald of the Bleu Vert company, is a revolution.
According to a study published in the journal Science in 2018, deodorants have the same environmental impact as exhaust pots.To modify this overwhelming scheme, Bôstick therefore vogue against the current.He takes his commitments with his body with his body.Farewell polluting candy that overwhelms our suffocating planet.Zero waste, French know-how and transparency enter dance.This glorious alchemy plunges our armpits into a soft cocoon.
Wrapped in a beech wood shell, it offers us an instant journey in bamboo forests.Beyond its atypical rustic design made in France, this applicator is an immortal pocket ally.Thanks to its robustness and solid recharge, Bôstick turns into an eternal traveling companion.
Mother nature as an emblem
Some notable groups use marketing methods to fish our curious mind.They hammer us with greenwashing and swing us in a net of distorted promises.Bôstick is without filters.The components get bare.No need to bring a magnifying glass or put yourself in the skin of an inspector gadget to decipher the composition of the product.Bôstick improvises grassy and juggling with natural substances.Under its modern curves, it hides eight ingredients (including 72% organic certified) with high potential.
A touch of soda bicarbonate to neutralize odors, a pinch of diatomary earth in order to absorb in depth, a dose of coconut oil mixed with shea butter and sunflower oil, a touch of fragrance of fattyFor a crazy scent… This delicate recipe worthy of the biggest chief bewitches our nostrils and delights our underwear.Three electrifying and delicious fragrances are available to us.Grenadier flower, almond milk or bamboo sap ... A appetizer tinged with finesse and exoticism that takes us on a rejuvenating journey.
More reasoned consumers?
Eco-responsibility, the ethical side and French manufacturing are displayed as unstoppable sales arguments.Besides, since the start of the crisis, consciences have been awakening.The French hunt bad students from their toiletry bag and go in search of engaged products.According to the results of a survey carried out by the Cosmébio association, 50 % of them · they would have bought an organic product in 2020.
This increasing figure of more reasoned acts.Bôstick is living proof of this.Launched last January, the pre-sale campaign on Ulule has reached stratospheric levels.More than 3000 pre-sales took place on a target of 200.With its wide range of assets, Bôstick is permanently rooted in our routine.
