Former Olympic champion Vincent Defrasne launches his eco -responsible clothing brand

The Olympic champion now focuses on a new project: his own eco -responsible line of clothing.He wishes to disseminate ideas that are dear to him: well-being in the practice of sport and respect for the environment.

"This is why we decided to use recycled and natural materials.The idea is to give a second life to the materials.When they are reconditioned, they can give thread, very effective tissues.We are on polyester or recycled nylon.We even have things from fishing nets found at sea ".

On the sport side, the first collection of clothing was designed for the practice of ski touring: "The first range is intended for this practice.It is pleasant and gentle towards nature.It does not need groomed tracks or ski lifts.In addition, clothing used for ski touring are also useful for a multitude of other activities.These are multipurpose clothes, "said the champion.

"Ayaq" or "snow on clothes" in Inuit language

The name of the brand was not chosen at random."Ayaq" means "snow on Inuit clothes," explains Vincent Defrasne."These populations have many words to designate the snow.We wanted to bring a wink with all the poetry that there is behind.It is also a strong message, because the Inuit are the first to suffer from global warming ".

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AYAQ collection