From playgrounds to catwalks: K-way, the rebirth of an icon

Narrative
Economy

The emblematic brand of the 1970s and 1980s, which fell into complete anonymity, has become trendy again. Bought by Italians, it has completely revised its positioning and prices. Story of a rebirth.

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Daily newspaper
February 1, 2022
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Des cours de récré aux podiums de défilé : K-way, la renaissance d’une icône