How Heinz managed to impose its ketchup on all tables

Narrative
Economy, Consumption

THE PARISIAN WEEKEND. Marketed since 1876, the famous ketchup has experienced global expansion. With a recipe as well calibrated as his marketing sense, Henry J. Heinz pulled all the strings to make this product a star on the shelves.

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February 1, 2022
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Comment Heinz a réussi à imposer son ketchup sur toutes les tables