Lidl is working on edible packaging to avoid waste!

Lidl hasn't finished surprising us! The famous brand has just developed an edible packaging for fruits and vegetables. An innovation that will then make it possible to reduce waste considerably. MCE TV tells you everything from A to Z!

Lidl seduces its customers with its innovations

It's hard to miss the success of Lidl for several years. Indeed, the famous German brand has attracted more and more consumers since its inception.

The brand offers thousands of products at discount prices for everyday life. From food, clothing and cosmetics, the shop is constantly diversifying to please its customers.

Today, Lidl is no longer content with breaking the prices of its products. The firm is also engaged in many causes to change the retail market.

The shop is relying more and more on organic products, or the short circuit. She is also imagining new innovations to become environmentally responsible.

A few days ago, Lidl Switzerland announced a new collaboration with a specialised laboratory. The brand wants to create a new organic packaging. Reduce plastic production and avoid waste.

Towards the end of the waste?

Lidl is working on innovative fruit and vegetable packaging. In fact, the brand partners with a laboratory to create bags made of organic matter.

She designed a cellulose bag, a material made of organic residues. And therefore biodegradable.

This new packaging has many advantages. In fact, it allows fruit and vegetables to be preserved for longer periods of time.

But that's not all! It can also be edible! So it can be eaten with the food. Amazing, isn't it?

The CEO of Lidl Switzerland has confided in the media. He explains: "products stay fresh much longer". He also mentions adding elements: "there is the possibility of adding vitamins, antioxidants. "

Like that, Lidl doesn't lack imagination. The brand tries to link the useful to the pleasurable and may surprise us in a few years.

This new packaging has many advantages. It avoids waste and preserves food. No doubt, the latter has everything to please!

Lidl plans to extend this innovation to more than 150 outlets in Switzerland. The aim is then to extend to Europe to develop this ecological project.

At the moment, we do not know more about the release of this novelty. We will therefore have to wait until we discover these packages in our shelves.

In any case, Lidl still strikes very hard with this project. The announcement had the effect of a bomb on the Web. Many netizens welcome this nice initiative.

At MCE, this innovation is also validated. And we hope to be able to discover these packaging very soon! And you, what do you think?