Like that of Angèle, where does this combination of Lunes come from that we see everywhere?

All these pieces are signed by a single person, the French designer Marine Serre.Halfway between sportwear and brand image, they are part of a relaxed sustainable fashion, with an easily identifiable logo, observes the number magazine.This hybrid style is perfectly found in today's pop music, combining hip-hop a recycled French variety.»

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The moon, an omnipresent symbol

The small croissant does not come from nowhere, it is a symbol for the seamstress. “On voit ce logo partout: une lune sur un vêtement vintage, [sur des bijoux] chez Claire’s, dans la [série japonaise de manga shōjo] “Sailor Moon», et, bien sûr, dans les pays arabes, explique-t-elle dans les colonnes de Vogue.In this ultra logotypical period, I said to myself: I don't want a logo with my name, I want something that means more.The moon is the symbol of the woman, so I thought it could not be better.»

Well known in the fashion world, the seamstress from Corrèze has been at the center of attention since entering the official Paris Fashion Week calendar in February 2018.Winner of the LVMH Prize in 2017, Marine Serre is distinguished by atypical creations on the background of apocalyptic universe.

Anti-pollution masks, the young woman sells for example for almost two years now.An idea that she had by bicycle by going to work in Paris. “Je me sers de la mode pour parler de ce qui se passe dans le monde, plutôt que pour m’en échapper», souffle-t-elle, toujours dans Vogue.

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Une mode “plus» responsable

Comme celle d'Angèle, d'où vient cette combinaison à lunes qu'on voit partout?

Concerned about the environment, it has made a name for itself in the field of upcycling, this approach which consists in recovering existing fabrics or clothes to value them and make new better quality clothes.Part of its collections follow this model.

Close to designer Dries Van Notten, she launched with the Belgian, last May, a manifesto calling for a more responsible fashion.The goal?Produce less and rethink the parades. “Avoir 25 [semaines de la mode] par an n’a pas de sens», a-t-elle indiqué à l’AFP. Pour elle, “deux collections dans une année, c’est déjà beaucoup créativement parlant».

The growing interest that stars have for her clothes is exciting.“Beyoncé is one of our customers. Nous sommes de grands fans de son travail», précise-t-elle dans l’édition britannique de Vogue. Les discussions autour des tenues pour son film “Black is King» ont démarré en 2019. »[La] voir porter nos vêtements et savoir qu’elle se sent bien dedans me rend très heureuse», ajoute-t-elle.

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What about sales?

Après la parution du long-métrage réalisé par Queen B, le moteur de recherches dédié à la mode Lyst indique que les requêtes pour “Marine Serre imprimé croissant de lune» ont bondi de 426% en seulement 48 heures.On Google, the name of the brand has been consulted twice as normal times. Les recherches n’ont “d’ailleurs jamais été aussi hautes comparées aux années précédentes», constate Marie Claire.

Sales seem to follow.In July, Marine Serre won the first price of the Andam.Worth 200.000 euros, it is allocated to a structure that achieved more than 10 million euros in turnover.

Sign of a definite craze, copies are going well, as evidenced by counterfeits of the leotard sold at 26 euros on the Wish site.While the current health and economic crisis pushes many brands to review their model, such as ready-to-wear and Célio ready-to-wear brands in Europe, the Croissant de Moon de Marine Serre, he shines day and night.

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