Mental health: Kool Apparel clothes show their colors
Samuel Choquette, Étienne Penelle and Juan Rincon launched the Kool Apparel brand, which raises awareness of the importance of taking care of one's mental health.
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Cynthia Laflamme
The Voice of the East
Three young men from Granby decided to use the culture of appearance as tools to raise awareness of the importance of taking care of one's mental health. Roommates, friends and now business partners, Juan Rincon, Samuel Choquette and Étienne Penelle launched last week Kool Apparel, a clothing brand that aims to educate those who do not feel challenged by conventional prevention methods.
