Seven clothing brands in Russia could not be more connected

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Mir Stores

In 2015, during a walk in Rome, the Moscow Ekaterina and Alexei (family names are not mentioned), having no design training, decided to launch a collection of simple and elegant clothes, suitableFor a day's work day for an evening walk.

"In the middle of the last century, Francis Scott Fitzgerald and Evelyn Waugh wrote novels on golden youth-students of the best universities in England and the United States, educated, high, with a sharp and broader learning language.And, of course, fired at four pins.We decided to rethink these ideas on style and bring them to Russia, "said the brand's founders in an interview for the Buro site.

This is how Mir (for Made in Russia) was born, a store with bulky wool sweaters, as if they had just been knitted by your grandmother.For them, Russian fashionistas are ready to spend from 10,900 rubles (126 euros) for an article which, in addition to being cozy, will hold them warm during the rudest winters.

All the main collections are made of wool, cotton and linen.

In addition, during confinement, the brand launched a collection of pearl jewelry.

Website: Mirstores

Read also: Seven famous Soviet top-models abroad (photos)

OUTLAW MOSCOW

The story of this brand of futuristic clothing with Cyrillic inscriptions began with the spontaneous meeting of two classmates from the Russian University of Pops Friendship, in Moscow, Maxime Bachkaïev and Diliara Minrakhmanova.

"Diliara wore a pink coat, which she had made herself.I understood that it was just a bomb, moreover, we have been chatting for a long time with her because we wanted our business, so I said: "Let's do it!""Remember Maxime.

Their first collection was made up of five coats, which cost around 100,000 rubles (1,157 euros).The founders decided to present one of them to the editor -in -chief of the female magazine Harper's Bazaar.However, she then put on this mantle for Milan Fashion Week, which propelled the brand to the front of the stage.

Since then, the collection has been completed by women and men's clothing, which seem straight out of Blade Runner - long trenches with crocodile pattern, tactical vests with the inscription "москва" (Moscow), Pants Style Militalesand high velvet tops in bright colors.The brand itself has also managed to launch its own creation agency, shooting several fashion films and making a common collection with Puma.

OUTLAW MOSCOW also offers a clothing line in collaboration with the Russian Internet Mail giant.Ru - Each of these articles has a NFC chip.If the article is scanned with a special application, the smartphone will display information on the product and how to maintain it.

Website: Outlaw

Krakatau

The idea of a high-tech outdoor clothing brand that would protect bad weather came to its founder (he hides his name and prefers to be designated under the pseudonym LX Krakatau) at the end of the 1990s, when'He left his southern city (he also does not mention) to settle in Saint Petersburg and was shocked by the incessant rain.

"Time transforms life in the northern capital into survival: you have to protect yourself from cold, wind, rain and snow - sometimes even simultaneously," explains the founder of the brand in an interview with RBC.It was then the project of creating hot, airtight and waterproof jackets for men, and that the slogan of the company "Antagonistic survival kit" was born was born.

The company sells simple men and women's clothing in Russia, the United States and European countries.The price of jackets starts at 3,200 rubles (37 euros).

Website: Krakatauwear

Запорожец Heritage (Zaporojets Heritage)

Socks with characters from Soviet cartoons, comfortable quilted jackets and sweatshirts recalling the outfit of Soviet hockey players-such is the basis of the brand Zaporojets Heritage, infinitely nostalgic for fashion in the USSR of the 1950sAt the end of the 90s.

"We all had a skate, we wanted to look like guys in Western videos, but there was nothing to buy.At one point, the idea that we had to try to combine the right heritage design of the past with the current clothes appeared, "explains the founder of the shop, Mikhail Labakhoua.

The brand does not use animal materials such as leather, fur, down and feathers, while prices are very democratic-from 1,890 rubles (22 euros) per t-shirt or 1290 rubles (15euros) for a typical Soviet forestry bob.

Website: Zaporojec

Read also: the fashion of the bikini and the female swimsuit in the USSR (photos)

Волчок (Voltchok)

Vassili Voltchok founded the brand in 2014, and its engine was the desire to "make its contribution and its vision to the segment, make quality and interesting content, tell the story of" Russian Gothic "".

The brand's first successes were t-shirts bearing the inscriptions "Вера" ("faith"), "юность" (youth) and "моя оборона" (my defense).Since then, the brand has opened more than 50 stores in Russia and CEI countries, while hoody sweaters and t-shirts can now be found with apocalyptic symbols and depressed inscriptions such as "Пустота "(empty) and" эвтаназия "(euthanasia).

The prices of these Russian Gothic clothes are accessible-of 400 rubles (4.60 euros) for socks or a t-shirt and 5,000 rubles (58 euros) for a designer sweatshirt.

Official page on Instagram: volchokclothing

Соня В царстве дива (Sonia in Divoland)

The project of Russian director Sofia Gorlenko is inspired by her documentary films on North Russian.It is this spirit that the young woman transmits through her female dresses and kimonos as well as her men's shirts.

The director is based on engravings, miniatures and ancient ornaments in Russia.It is also inspired by Russian architecture and fairy tales, which a coat proves for example with a red sun and a dress, whose pattern more recalls the costumes of the Game of Thrones series.Articles display fairly amazing creatures, whose nature can hardly be guessed by anyone.

Prices start from 3,500 rubles (40.50 euros).

Follow the link to consult the official e on Instagram

Fashion replicator

In May 2020, designer Reguina Tourbina opened the first digital clothing store in Russia.

These are ready -to -use digital looks that do not exist in real life.To try this or that thing, you must load your photo in good quality in tight clothes - the site will then allow you to try the outfit of your choice.After trying an object, you can pay online and, in two days, you will receive your photo in the digital outfit.

"If you need a nice new photo for Instagram, you no longer need to buy physical objects.There are digital looks that can be more lively, juicy and more fantastic than any physical thing, ”explains the store website.

The brand is new, so the prices are lower than in many mass shops - from 500 to 2,000 rubles (from 5.80 to 23 euros), but this remains virtual.

Website: Replicant

Here is also the Instagram of Reguina, where she poses with her digital looks.

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