The Scan: "Elected product of the year", a marketing tool used to increase sales Are the "products of the year" the best?

A beloved logo of the brands

"Voted Product of the Year" has a cost: 2000 euros for the participation in the contest and a stamp ranging from 5000 to 16.000 euros for the use of the logo. Displaying this logo is the guarantee of an increase in product sales of 25% on average, specifies Philippe Gelder.

We must believe that this is a strategy that smiles on the ready-to-wear brand Damart since the first year, the latter saw its sales increase by 27% on the winning product. This is the third consecutive year that the logo has been awarded to one of its products.

For the 65-year-old clothing brand, the "Voted Product of the Year" logo is a vector of modernity that shapes the brand image. "This logo reminds the customer that we continue to innovate, that Damart remains in tune with the times", remarks Gaëlle Pasquet, marketing director of the company.