VIDEO. In the 1960s, this American association campaigned against the nudity of animals

The bigger it is, the more it's acceptable. In the United States in the 1960s, thousands of Americans demanded that animals hide their private parts by wearing underwear. They signed petitions, donated money to their cause and even demonstrated in zoos. A truly authentic mobilization… initially motivated by a simple hoax. Shedding light on an extraordinary joke that has taken on mind-blowing proportions.

At the origin of this confusing farce, a certain Clifford Prout (alias Buck Henry) whose imagination and power of persuasion are well established.

Watch (a video by Arte):

Because the character imagined by Prout Clifford wore the full panoply of a respectable man and because he advocated decency in a puritanical America, he managed to mobilize crowds around a cause without the slightest interest or foundation.

In doing so, he demonstrated the power of communication strategies, but also how infuriating they can be.

By telling nonsense but putting the form to it, Buck Henry and his friend Alan Abel proved that it was possible to mobilize the attention, the convictions, the energy and even the money of individuals.

A hoax that, in addition to being funny, says a lot about human nature!