Social networks: Tiktok, the surge of 2020

The formula is simple: videos of a few seconds in which adolescents sway on fashionable music.However, she was enough to conquer, in three years, around 700 million active users.Tiktok's enormous success was won over the world in 2020, a pivotal year for the application of the Chinese giant of new technologies bytedance.In a few months, Tiktok went from sympathetic app for teenagers with a global diplomatic issue;She conquered parents, grandparents, doctors, political figures;It has definitely imposed itself as a tube machine in the music industry;and was copied to the envy by rivals like Instagram.All eyes are now riveted on this app that has no more frivolus than appearance.Back to the delusional year of Tiktok.

To understand the world of Tiktok, you have to start by telling the story of a young girl.A teenage girl, passionate about dance, who has fun publishing videos of her on a new application in vogue.Most often, she films herself in her room or with her friends in full choreography.An unknown lost in the flow of the millions of content proposed by Tiktok ... and which will become, in less than two years, the most influential celebrity of the network.In November 2020, Charli d'Amalio became the first user to exceed 100 million subscribers.

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Source: @Charlidamelio

The universe of Tiktok is first of all that.A network of users who have fun playing on trends, taking up the same songs in play-back, the same jokes diverted endlessly and the same choreographies.

The most popular, like Charli d'Amalio, also bring together millions of users on other social networks, such as YouTube, Instagram or Twitter - a fertile ecosystem: each account helps to swell others.Not to mention those of certain family members, who also have become celebrities from Tiktok.

Same kind of phenomenon in France: the couple of youtubeurs Juju Fitcat and Tibo Inshape for example, who account for two more than 10 million subscribers on their respective channels, also added Tiktok with multiple platforms to which they officiate.Successfully: Juju Fitcat started 2020 after a huge box on Tiktok.It was enough for a play-back of the song bim bam you-with his heady chorus "and that makes bim bam boom!" - To explode the meters.Become viral, his performance was diverted by many Internet users.The phenomenon was such that it even landed on several French information channels - an event then still rare for a Tiktok video, and which will help make the social network known to a new audience ... a few months before confinement comes everythingupset.

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