Discover the most popular brands in the world (beware, you may be surprised)

Alert on Fashion Sphere: The Lyst Index has just been revealed!

What is The Lyst Index?

Lyst is the reference site in terms of fashion.If you are looking to find the pieces that your stars wear, like the Tartan dress from Kate Middleton or the Rangers of Iris Mittenaere, it is on this platform that you will find (quickly) your answers.And that's not all, since Lyst also allows you to be on the lookout for the latest trends.Each quarter, the site indeed publishes an index listing the most popular brands and pieces over the last three months sold.

What are the most trendy brands in the 4th quarter of 2020?

According to The Lyst Index T4, here are the 20 brands that were the most sought after at the end of 2020:

On the three steps of the podium, we find Gucci, Balenciaga and Moncler.Praised for his ability to "stimulate the imagination of his audience and to establish a dialogue" thanks to digital, in particular by organizing an online fashion festival called #Guccifest, the Gucci brand wins first place.Maison Balenciaga marked the spirits with its fall-winter collection launched in the form of a video game.You had to think about it!Finally, the down jackets and the collab with Rick Owens allow Moncler to climb to the third step of the podium by winning 10 places (the best progression in the quarter).

In the top 20, we then find off-white, Prada, Saint Laurent, Bottega Veneta, Versace, Valentino and Fendi.Finally follow Nike, Burberry, Jacquemus, Alexander McQueen, Loewe, Balmain, Givenchy, Adidas, Stone Island and finally Fear of God.

What are the most trendy fashion pieces in the 4th quarter 2020?

Imagine the number of tag on social networks (@Gucci for example).Add to that the number of research on the canvas, of pages consulted on the brand of the brands and the few interactions in stores ... So many elements that Lyst goes to the end to create a classification of the most popular parts, including the latter whichcome to the lead at the end of 2020 in the Women's department:

1. La veste 1996 rétro Nuptse de The North Face, qui occupe également la première place au classement pour homme
2. Les sabots doublés de fourrure Boston de Birkenstock récoltent 367% des recherches (rien que ça !)
3. Les bottes Lug de Bottega Veneta
4. Les bottes de pluie Betty de Chloé
5. Les bottes Classic Ultra Mini de UGG connaissent également un franc succès, à condition de bien les porter !
6. Le sweat à capuche en velours de SKIMS (la marque de vêtement de Kim Kardashian)
7. La brassière en maille de Jacquemus
8. Le sac Snapshot de Marc Jacobs qui a connu un buzz énorme à la diffusion de la série Emily in Paris sur Netflix
9. Le pyjama de fête orné de plumes de Sleeper (on adore les tenues comfy mais chic !)
10. Le manteau Nikki de Stand Studio qui lui, a séduit les fans de la série Le jeu de la dame

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