Entrepreneur: How to write a good business plan?

The market

This is the first point to approach.Catering, household products or funeral directors, precisely sketch your market segment and its size.Thus, with Alanna, a social platform for bereaved families, Marie Salmon launched this year in the funeral business, estimated at 2.5 billion euros.“Number of deaths (600.000 per year), average expenses per burial (3.815 euros), annual growth (3%), etc..In the sector, the available data is abundant.This helps build solid hypotheses, »she says.Very often, ""the indicators do not exist.It is up to the creator to collect information from his future competitors, suppliers and partners, and to calculate his exact activity perimeter, ""says Jérôme Masurel.

The strategy

This is the paragraph where the founder makes investors want to finance it.“In Great Britain, Denmark, Portugal, new types of places dedicated to catering explode, but not yet in France.However, it will not be long.So there are places to take now, »says Geoffroy Marticou, co -founder of the Grand Scene, a Lille Food Court.An argument that hit the bull's eye since between fundraising, loans and subsidies, the young CEO who aims to open several other addresses in France brought together 4 million euros.

>> Création d'entreprise ou d’association, gestion des factures et rédaction des statuts : entrepreneurs, tous nos services pour vous accompagner dans vos démarches

The team

""This passage counts a lot because the financiers rely on a duo or a trio of complementary profiles"", underlines Agathe Chapelais, director of incubator within the euratechnologies accelerator.Write a text in which you show how your experience gives you credibility: you have already worked in the sector or in a box with the identical model;You have successfully led major sites;And you have the shoulders solid enough not to give up in six months.

Thus, Marie Salmon is totally legitimate at the head of Alanna because, before launching her young shoot, she directed the France subsidiary of two British Scale-Up: Made.com (meubles) et Bloom & Wild (fleurs).Nothing to do with the funeral, but they are digital platforms.""I am used to these companies,"" says the one who raised 200.000 euros in pre-embark, partly thanks to its C.V.

The production

On 4 or 5 pages, describe your product.Is it a good or a service, is it offered for sale in stores or by subscription on the net?Give details.""If you make delivery, say for example how the logistics costs you each time and how you finance it"", advises Agathe Chapelais.Also provide a paragraph on your competitors.

In total, this ant work will allow you to imagine your activity in a concrete way.""By projecting yourself into reality, any problem can be anticipated.For example, chic types (men's clothing) could have saved her skin, in 2016, if she had measured that she would suffer as many flights », swears Jérôme Masurel.

The forecast

This is the encrypted part of your business plan.She holds on 4 pages and as many paintings.“If your market is stable, like that of catering, with known margin and growth rates, your turnover assumptions over three years will be realistic, explains Jérôme Ledig, chartered accountant and president of In Extenso Côteazure.But if it is recent, even new, as is the case for start-ups, your projections will look like science fiction.In this case, it is better to present a forecast for a profitability threshold.»

To do this, list all of your costs (costs, rents, wages, taxes, etc..) et déterminez votre “point mort», c'est-à-dire le chiffre d’affaires au-delà duquel vous commencez à gagner de l’argent.Above all, “The income statement is an essential piloting tool, underlines Nicolas Simon, the co -founder of the brand less (household products sold online).Updated each week, it indicates the minimum number of sales to be made to avoid falling into the red.It's precious to manage the cash.»

With Maxime Deguine, his partner, they added two tables: an annual income statement and an Excel file detailing the cost price and the beneficiary margin of each product.“Our business plan was mainly used to reassure investors.Thanks to him, they were able to verify that we master our subject.» Et être suffisamment confiant pour leur accorder 2 millions d’euros.A good hearing ...

Marianne Barbier and Geoffroy Marticou, founders of the big scene

""Avant d’ouvrir notre food court rassemblant 10 restaurants et 2 bars dans les anciens locaux des Galeries Lafayette, dans le centre-ville de Lille, nous avons passé six mois à rédiger notre “data room».This 50 -page electronic document includes our strategic vision, our encrypted forecast, our architecture that carried out the work, the commercial lease and the administrative documents of the company, the logo, etc..All these elements allow our interlocutors to imagine our activity in a very concrete way.This data room helped us convince banks and investors to bring us 4 million euros.""

large-scene.com

The 8 key points

Your provisional business plan must at least include the following elements.

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