[In the window] A tours high school student creates his own brand of t-shirts

Thomas a 17 ans, il est en classe de 1^ère au lycée Vaucanson de Tours et il espère bien poursuivre ses études dans le milieu de la mode via un bachelor. Depuis le mardi 16 février 2021 il vend aussi des t-shirts designés maison sous la marque Youth France, sa propre marque.

The project germinated two years ago, when Thomas entered high school."For the anecdote I thought of creating my brand by shopping with my father.I traveled the shelves and I couldn't find anything for me.»»

Saying passionate about drawing, the young man took the time to create the logo and the visuals of his clothes.Clothes "for my generation, for young people.»» D’où le nom de code Youth, dérivé de l’anglais.Even if the t-shirts are made in Bangladesh-one of the countries most solicited by the general public brands-Thomas imagined his business from an eco-responsible angle: organic cotton and embroidery in France (he has approached Tourangeaux professionalsTo carry out this operation).Two colors are available: black and white.

The brand's Facebook page is here.

In addition, it works in pre -orders: production is launched only after validation of purchase on the brand's site, "in order to avoid making in large numbers and waste.»»

Youth starts with a range of two t-shirts dedicated to growing quickly, especially with sweatshirts with and without hoodies.The style is "sober, ethical, streetwear, simple sophisticated, a bit classy.»» Pour les tarifs comptez 29€ le vêtement à l’unité, auxquels s’ajoutent des frais de port de 5€ pour un envoi en colissimo.Son of a ready -to -wear store director, young Thomas also hopes to see his products on the shelves of a shop as soon as possible.