Sandra, Beauty influencer: very caring for the image of brands reserved for subscribers

« Hello. J’espère que vous allez bien, que vous avez passé un bon week-end. Moi, je reviens vers vous parce que j’ai eu beaucoup de questions concernant ma brosse nettoyante… » Un lundi comme les autres chez Sandra Rio. C’est ici, depuis son petit salon à Plouhinec (56), que la jeune femme de 23 ans parle à sa communauté.

Impeccable hairstyle, neat makeup and elegant outfit, Sandra, alias Blondie_rio on Instagram, films herself with her smartphone.In front of her light ring, the essential tool of influencers, she presents clothes, creams or even beauty devices.And it became his job."It was not really a dream.In fact, I started a bit unwittingly, "recalls Sandra.

Spotted by brands

It all started from brands that spotted his Instagram account and offered him a collaboration.The perfume advisor begins this activity in addition to her job.A year later, early 2021, she left her job.Here she is full -time influencer."I receive my packages in the morning, I unpack them and I present the products to my community.It doesn't look like that but it's work, "says the young woman.

In her videos, stories and photos, she highlights partner brands, offers promotional codes and competitions."I must also answer the many questions from my subscribers and brands".From her car, the beach or the shops, she multiplies publications throughout the day.

22,000 subscribers, 300 sellers

Its 22,000 subscribers are a target of choice for clothing or cosmetics signs.Starting with the Nu Skin company.Plouhinécoise presents care products from the American laboratory and practices network marketing."I coach 300 brand saleswomen every day and their sales report points," she explains.

What to break some a priori on the profession of influencer.From her apartment, Sandra runs a micro-enterprise."I am passionate about beauty and sales.Today, I am lucky to live from my passion, to be independent and to have great freedom, "says the one who obtained a professional baccalaureate, a BTS and a license for sale.

Micro-influencer

Sandra does not get carried away.She knows that she is still only a

micro-influence compared to networks stars."Confainment helped me and I won a lot of subscribers, but I am still far from the very great influencers.It makes me dream of reaching their level ".

For this, the young woman works to develop her network.Including locally.She is now collaborating with Amandine Bey, creator of the online store A.Shop.But also with image advisor Johnny Jacob, who launched JJ Consulting.The three Lorientais decided to organize a common day.In the form of open doors intended to make themselves known.What to help Sandra achieve her goal: the 50,000 or even 100,000 subscribers.

Doors open on June 5 and 14, from 10 a.m. to 6 p.m., in the Saint-Armel district in Lorient.Reservations via a.Boutique@laposte.net