Shein, the most popular and secretive “fast fashion” company

Since appearing on the market in 2015, the Shein brand has made a name for itself among the tenors of the textile industry, thanks to its activity on social networks and its frantic production rate. In 2019, the Chinese online shopping platform offered an average of 10,000 new products per month, SupChina notes, which is as many as industry-leading brand Zara offers in a full year.

A hyperactivity that makes it "the most important fashion retailer" in the world, stealing the title of the most popular shopping application from Amazon last May, ahead of its competitors Nike, Zara, H & M or Uniqlo. In 2020, she sold nearly $10 billion worth of clothing, thanks in particular to “an army of influencers as well as top celebrities such as Katy Perry or Lil Nas X”.

Despite these impressive results and an estimated value of $47 billion, Shein has slipped under the radar of the international press. The names of its investors are kept secret, as is its network of suppliers. It doesn't even have a Wikipedia page. "It's the most mysterious billionaire company in the world", testifies anonymously one of its investors contacted by the Chinese news site based in New York.

Avoid media attention

Shein, la société de “fast fashion” la plus populaire et la plus secrète

To avoid the spotlight, the sales site "went to great lengths," writes SupChina, citing several instances where the Chinese company's departments asked the media to take down stories about it. “The company told me they wanted to keep a low profile,” says a Chinese journalist who tried unsuccessfully to contact Shein in 2019.

Approached by SupChina, none of the company's known backers declined to comment, citing a

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