The new eco: "Republik of Montpellier", a brand of clothing proud of its city
Société
Dossier : La nouvelle éco - ParClara Guichon, France Bleu Hérault
Montpellier
In May 2020, at the exit of the first confinement, two Montpellier friends launched """"""""Republik of"""""""", a clothing brand that celebrates the city of Montpellier and aspires to bring together its inhabitants.A column in partnership with Touléco Montpellier.
Olivier Coste and Sylvain Jean, two Montpellier friends, launched their clothing brand in May 2020.""""""""Republik of"""""""" famous Montpellier, through visuals typical of the city.The two forties hope to bring the Montpellier together around their sweatshirts and t-shirts.
Clothes like Montpellier
The duo released its mark on May 11, precisely on the day of the first deconitation.""""""""It was a symbolic date, explains Olivier Coste.This is the moment when life has taken over.At least, that's what we thought at that time.And we wanted to launch a positive message! """"""""
To create their visuals, the two friends asked for the opinion of the Montpelliérains.""""""""We did a survey, in which we asked them what, according to them, represents Montpellier, says Sylvain Jean.Four themes came out of this: the fact that life is good there, with this atmosphere and this sun;student life and fashion;Sport and heritage.""""""""
Create a community
Olivier Coste and Sylvain Jean are not native of Montpellier.They got there for their studies, twenty years ago, and never wanted to leave. """"""""Je me souviens, quand je suis arrivé ici, je trouvais que la ville grouillait, mais dans le bon sens du terme, se souvient Olivier Coste.That’s what I liked and it’s still the case today.""""""""
""""""""On est tous fier de cette ville mais on n'en est pas fier ensemble"""""""" - Sylvain Jean, co-créateur de la marque Republik of
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The idea of creating this clothing brand was born during a trip to Ireland. """"""""On s'est rendu compte que les Irlandais sont très fiers de leur pays et que ce n'est pas du tout le cas à Montpellier, raconte Sylvain Jean.We thought we had to do something to bring us together.And this is all the more true today, with the health crisis, as social ties are completely distended.""""""""
Their clothes are made in Bangladesh, in socially and biologically certified factories.The two friends will launch their new collection early next week.Their new visuals stage four Montpellier icons in the streets of the city and refer to important events experienced by the Montpellier in the last thirty years.Ultimately, the two Montpelliérains wish to highlight other cities in France.
Interview avec Olivier Coste et Sylvain Jean, fondateurs de la marque de vêtements """"""""Republik of""""""""
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Clara GuichonFrance Bleu Hérault
