The unusual history of Apple sneakers that are worth more than $ 10,000 today

Fashion fans are used to the outings of parts of all kinds, sometimes produced by companies that are usually not specialized in ready-to-wear (like the many McDonald’s Merch)).These clothes, often created for advertising purposes, are generally relatively known to the public, and more or less available to purchase.However, there is a very rare and notorious pair of sneakers, which presents itself as the ultimate Grail of lovers of unique and vintage parts.These are the Sneakers of the Apple brand.

A popularity at the height of rarity

In the early 1990s, the company of electronic devices decided to create a pair of shoes exclusively dedicated to its employees.In collaboration with Adidas, Apple thus produces a pair of sneakers stamped with its famous apple -shaped logo, whose general appearance and branding on the side strongly remind Club C 85 of Reebok.

Reserved for company employees, the pair is made in extremely limited quantities.The images and photographs that show these exclusive sneakers are rare, which makes them rather unknown to the general public.Apple sneakers therefore spend years without making a lot of noise from the general public.

Such a vintage jewel could not however remain buried eternally.In June 2017, Heritage Auctions, a multinational auction house, created a craze around the Apple sneaker by organizing an auction of the famous basketball, with a starting price of… $ 15,000.

If this starting price seems exorbitant, it is indicative of the object rating, and several other auctions are organized later.Thus, a copy of the pair is sold at a price of almost $ 10,000 in March 2020.A year later, in March 2021, Apple sneakers were again auctioned for a starting price of around 5,000 dollars.

A pair of shoes that have become iconic

The shoes of the apple brand have therefore become iconic collectors.In 2018, Versace even made a unique model of shoes taking up the silhouette of the Apple pair, from the Old School form to the branding of the old chromatic logo of the electronic product company.

Originally thoughts as a merch reserved for company employees, Apple sneakers have therefore taken a considerable value due to their exclusive nature.An eloquent example which shows that the attachment of the public for a brand or products can transform certain objects of consumption or advertising into real talismans.