These brands that we believe Japanese but which are not

You certainly know some brands of foreign origins, but are you sure they really are?Doubt arises since there will be any signs want to make you believe that they are from another country.

By browsing up rewarding sites different ready-to-wear brands such as lyst, endclothing or even Amazon, we noted this strange phenomenon and we wanted to share it with you.

This is Foreign Branding, a marketing technique to give a positive image to a brand by associating it with another country.Some brands therefore use this technique to make the public believe that they are Japanese, and you may have been had.

Superdry

Contrary to what one might think, the Superdry brand is indeed not Japanese.The ready-to-wear brand was not founded in Tôkyô, or even in Kyoto, but in Great Britain.However, these are many Japanese characters written on the clothes of the brand.The choice of the use of these characters is purely stylistic, and it is not unknown to us.

Indeed, in the early 2000s, Chinese signs were commonly used, from clothing, to that of decoration, including tattooing.And most of the time without bringing a real meaning, simply for their graphic appearance.And this is also the case for Japanese characters that we find in Superdry.The height, the brand is unknown in the archipelago.

Kookai

Founded in France in 1983, the name of this brand has a very high Japanese consonance.In fact, the name of Kookai is of its origin from that of a Japanese Buddhist monk Kûkai.Better known as Kôbô Daishi, he is the founder of the Shingon sect, the main Buddhist current still existing today.But the Japanese influence of the brand comes down only to its name, which could play a role in its turnover at more than 70 million euros according to Le Figaro.

Tokidoki

Once again, the name of this Italian brand might suggest that it would be a Japanese brand.But more than its name, it is also the designs present on the clothes and accessories that suggest that these are Japanese products.

Indeed, Tokidoki stands out in the field of fashion thanks to its small animated, cute, and very colorful characters.They actually make us think of characters like Hello Kitty or Rilakkuma, who are very Japanese.

Kitsuné house

Kitsuné, with an accent, is a French brand created in 2002 by a Franco-Japanese duo.In addition to the clothes, Kitsuné house is also present in design and music but also has its cafes in Paris and Tôkyô.This diversity is found in the name Kitsune meaning "Renard", a symbol of versatility in Japanese culture.

According to Lyst, Superdry is the favorite brand among the signs cited, with more than 17,000 research on a year, followed by Kitsuné house with nearly 2,000 searches.And this success should last because Superdry has increased in its profits by 18%.

And the list continues…

De Haikure and Yoshii in Italy, Hanro in Switzerland, including Ichi in Denmark, many other brands pretend to be Japanese.On the other hand, we can also notice that several brands of Japanese clothing and accessories have French names.

As boys may be one of the best known with its heart-shaped logo with eyes.His style is difficult to define but the brand to collaborate with large brands like Converse, Nike or Supreme.

We can also quote no Calais, in reference to the lace of Calais, popular in Japan and which is exported to the United States or, in a more wobbly French, the brand myself specialized in Gothic.In short, the brands stand out by inspiring different nationalities, but do not let us have.