Vendée: Resilience Skill, new Vendée brand of sportswear

Un air d’Amazonie souffle sur la boutique en ligne de Resilience Skill. Cette nouvelle marque de vêtements de sport vient d’être lancée le 9 juin, avec une première collection, Amazönia Spirit.

A date that has not been chosen by chance by Jennifer Vial, the designer.Date of reopening the sports halls, "this is the day when we find friends, coaches, the community after months locked up with us," describes the 33 -year -old woman on her website.

Three boxes founded in ten years

Arrival in Vendée in 2014, Jennifer Vial discovered the crossfit in the Roche-sur-Yon room.Volunteering, she created T-shirts to them. Un stage en 2008 à Rip Curl, chaîne australienne de vêtements, équipements et accessoires du surf, l’avait déjà plongée dans le domaine du textile de sport et du graphisme.Several of its designs have also been marketed by the brand.

En 2018, la créatrice a lancé Dioxyjen Graphic, son agence de communication.In addition to the creation of logo, website and print communication (flyers, posters, etc.), it offers textile communication.Passionate, she then co-founded in 2019, a first brand of sportswear.

In January 2021, Resilience Skill was created.The online store opens on June 9, with its first collection.Amazönia Spirit, "a return to the sources towards the extraordinary force of the forest".Soon, "other collections to come," says Jennifer Vial.

A well -supplied personal network

On its site, two options.An online store for individuals with collections, and for professionals, making personalized and tailor-made collections.To the "sports hall managers, sports coaches, sports associations and all sports professionals".

Already several orders for Jennifer Vial since the opening of her shop.Coming from his "personal network".This one has developed a lot thanks to the crossfit competitions in which the designer has participated "for eight years".A network that is also part of its ambassadors, who communicate via social networks for its brand throughout France.

Un démarrage « à la maison»»

For fabrics, Jennifer Vial works with wholesalers or directly with manufacturers.As for the impressions, they are made in Vendée, "by screen printing".A printing method that allows you to have very fine details.Impressions are posed by the designer using a hot press.

Printed designs are imagined by the Vendée, who also manages orders, packages and communication."A start at home".And why not hire later, "we will see later, depending on the development the brand".For the moment, his "target heart is crossfit and fitness.But I would like to develop for all other sports in general.»»

Une future boutique en dur pour la suite ? Une fois de plus, « on verra sur du long terme»». Mais « ce sera toujours en Vendée»».For the moment, Jennifer Vial focuses on the online store.It is also present on crossfit competitions with an ephemeral shop. Elle sera par exemple « à Limoges fin août»», pour proposer ses produits « aux athlètes et aux spectateurs»».

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