We tested Fairytale: well -made and well thought out clothes to always be well dressed!

Because currently, responsible fashion rhymes with essential.Our planet suffers more and more from our repeated differences, which is why it is high time to act for your well-being, and this quickly.

Common sense, nothing but common sense.Responsible fashion is far too often intellectualized, when it is simply logic.And because realizing that our consumption is not favorable to the health of our planet Earth is already a big step forward.

Fairytale offers ethical and ecological clothes for women.The brand's approach is humble, modest, but also optimistic and unifying.

The Fairytale e-shop was launched in December 2020.To date, more than 2000 pieces are referenced for your delight!You can find certified ethics and ecological products with complete transparency on the different labels, materials, provenances and working conditions: t-shirts, dresses, sweaters, underwear, accessories, shoes and other.

Fairytale selection criteria

Fairytale is divine into 3 major distinct selection criteria:

• The choice of ecological materials: organic certified, recycled fibers, upcycling, natural materials, eco-innovative materials.


• Ethical production: Made in France or Made in Europe, remains of the world only in certified factories.


• Transparency: composition of clear products, origin, labels and working conditions.


Our experience with Fairytale

In partnership with Fairytale, we received an organic cotton t-shirt-embroidered jonquille and a bag "there is no planet b".

The Johny Romance organic cotton t-shirt with embroidered daffodil is 100% organic and GOTS and OEKO-TEX certified.Johnny's goal is rather simple: bring up to date the world of embroidery through a floral and modern universe.Each model is directly inspired by the name of a flower, especially the rose which is also the emblem of the brand.

The t-shirt is designed in Bangladesh, within a Fair Wear Foundation certified factory (with the careful respect for the working conditions of his workers).He is then embroidered in France, on the Basque coast.

Two colors are available for sale: blue and brown.

The colors being neutral, the t-shirt can perfectly adapt to any type of look.Simplicity, elegance, but touch of originality will be in the spotlight.

The “There is no planet B” bag is a backpack from the Ecoalf brand, Spanish brand.Ecoalf offers products designed thanks to waste recovered from the sea: outdoor clothing, shoes and accessories.Ecoalf style is minimalist high quality.

The collection of products is divided into two: one is designed from recycled materials (nylon, tires, cotton, wool, etc.) and the other from plastics drafted at sea thanks to the “Upcycling the Oceans” project.To summarize, the Ecoalf Foundation surrounds itself with fishermen in the Mediterranean Sea and Thailand to collect waste, same waste that will later turn into raw materials for creations.10% of the profits are donated to the Foundation to continue cleaning the oceans and extend to the Mediterranean.

The “There is no planet B” bag is designed in a GRS and BSCI certified factory in China.It does not contain any animal material.

The model combines aesthetics and practicality.The capacity is very interesting because they are very deep, which can accommodate a large number of cases or products.The material is water resistant, making it possible to make it the ideal daily companion, rain as well as good weather!

Fairytale and its values

We mentioned it just above, Fairytale is:

• Be humble: the goal is not to change or make you feel guilty, but to support you in an improvement process.


• Be optimistic: it is important to always have a smile and give way to colors and good energies.


• Be unifying: point to meet between customers, marks represented and fairytale teams.


Where to find your next Fairytale piece?

You can find Fairytale on the online store www.fairytale.Eco or even on social networks such as:

• Facebook: Fairytale 


• Instagram: @fairytale.eco