Without traveling, she launches her clothing line the new union and the future of the maple

Marie-Ève Pouliot loves travel.For several years, she has never hesitated to take her backpack and explore new countries.From the pandemic, travel has stopped and she put all her energy on her other passion, clothes.

She took advantage of the last year to set up her clothing line which bears the name "Haloha Clothing" and which has been available for a few months only.Originally from Plessisville, the young woman now lives in Victoriaville.With her studies in design and marketing of fashion, she wanted to get started and offer her own drawings, inspired by her trips, which are reproduced on t-shirts, kangaroos, cotton cotton, etc..She adds to that her line of jewelry, some of which created by herself.

It is in her basement that she installed her workshop and where she even receives customers who wish to try the clothes before buying them (or even come and get them after a purchase online in order to avoid delivery costs)).

Marie-Ève took the time to do things well before getting into business.She did all the necessary research to find the right suppliers and employees to offer quality clothes."For example, I found someone in Sherbrooke for clothing screen printing," she said.For tuques, they are 100% Canadian with labels that are made in Laurierville.

The name of his clothing line, Haloha Clothing, is explained by the fact that her first "real" trip is in Hawaii that she did it, at the end of her studies (Haloha meaning hello on this island)).Since then, she has visited Australia (where she even worked for a few months), Bali, Thailand, etc..It is these trips that inspire his drawings, including the hibiscus flower that can currently be seen on his chandars.

Before the pandemic, she had found work in the travel industry which allowed her to continue to burde around the world.But the COVVI-19 put a brake on travel and its work."I then started to paint and draw and said to myself: why by a line of clothes," she simply explains.

It is currently on the web, on the Etsy site, that the majority of its customers come from and on Facebook where it has more than 800 subscribers."And it's okay.I probe each customer on quality, comfort, shopping experience with personalized email.I have a nice welcome, "she appreciates.

Currently, it offers some models, but is ready to increase the rate if the demand is there.She also has the intention of starting to travel again, in the off -peak periods of her new company."But both mingle well.We can do “shoots” of clothing on a trip, for example, "she says.In addition, it is in her wanderings that she finds her inspiration."The trip is part of my life," she said again.

And Marie-Ève would like her clothes to be worn around the world.If she could sell them in Hawaii, for example, it would be a huge accomplishment." We can always dream.If I can go, why not my clothes, ”she says.

Until then, she hopes that people who wear and buy her chandars can, through them, discover places."For me, it's my way of traveling now.When I create, I go back to my photos, which brings back memories, ”she appreciates.

Her passion for fashion is very present and the clothes she offers allow her to live it.Marie-Ève puts everything in place so that her business can grow well and take her place in the market.