The why.Why do girls sometimes buy clothes they never put?

""My absolute fantasy would be to make me avenue Montaigne by buying everything that makes me want, without even asking the prices, and even things that I am not sure to put!"" Thus speaks Lisa Azuelos, the directorFrom Lol, the film with four million admissions, which tells the story of a mother (Sophie Marceau) and her girl teenager.

Doesn't that surprise men: what interest in slamming your savings of the month - even its discovery - in a pair of boots that are only going to wear once a year?Heat the credit card on a whim, ok, but for a purchase that will not remain at the bottom of a cupboard: a hi-fi chain, a carbon mountain bike, or even beautiful clothing: a suit or a raincoat, who will finally wear out by dint of having it on the back.But an overpriced jacket that takes dust: no!

Why this difference men/women in our compulsive purchases?

Admittedly, there is an unstoppable argument when the girls tell their follies of clothing: I do not go back in it ... OK for the clothes, but for the shoes: no adult woman has never seen her feet grow during the season!

Economists know this law: the pleasure of now is worth more than pleasure later.It is at the bottom of biology, and the neurologists join the traders there.

These recent discoveries come from the I.R.M., magnetic resonance imaging.Professor Daniel Kruger of the University of Michigan, says that it is necessary to go back to the age of the caves, in the era of hunter-gatherers, when women were responsible for picking and hunting men.What's he saying?: ""Skills and behaviors very useful for hunting and picking in hunter-gatherer societies are still manifested in our modern consumer society"".This Doctor of Psychology ensures that the current woman who runs the fashion shops to find the right deal unconsciously reproduces the behavior of her distant ancestor in search of edible roots: ""Like this, she regularly returns to the places where she knowsmake a good ""harvest"".To bring back healthy food, the lady of course carefully studied color, texture and smell.His modern sister devotes so much attention to the choice of the characteristics of a fabric.""

""Man does not act like.Generally, starting from the home for a purchase, he already has a precise idea in mind, he rushes in the store spotted in advance, buys and returns to the house.A bit like the man of the caves who went hunting, killed the beast and hastened to bring it back before it rots "".

Hated by feminists, Daniel Kruger repeats that we should only see, and does not judge anyone.

Until proven otherwise.